About us – More Action Care (MAC)

Who We Are

More Action Care (MAC) is a humanitarian NGO based in Sierra Leone focused on saving lives and improving well-being through practical, community-driven solutions.

We believe that many deaths and crises can be prevented when people are equipped with the right knowledge, skills, and systems. Our work strengthens communities by training local responders, improving health awareness, and building emergency support structures where they are needed most.

MAC is currently operating in Sierra Leone and is working toward expanding its impact across Africa in the future.

Our Foundation

The principles that guide our work

Our Mission

To reduce preventable deaths and improve quality of life by empowering communities with lifesaving education, training, and emergency response systems.

Our Vision

A world where every community has trained responders, accessible emergency support, and the knowledge to act quickly and save lives.

MAC Essence

Well-being education, training & life-saving initiatives that create lasting positive change in communities.

Leadership

Meet the visionary behind More Action Care

M.J. Musa (Inno Jay)

Founder & CEO

M.J. Musa, better known as Inno Jay, is an entrepreneur and philanthropist with a heart for people and passion for purpose. With over 12 years of experience in entertainment business management and public relations, he has built a name rooted in consistency, leadership, and community impact.

As the founder of More Care Action, InnoJay blends his love for entertainment with his deep commitment to giving back. Over the years, he has earned multiple nominations and awards, but it’s his role as a mentor and changemaker that truly defines him.

Inno Jay continues to use his platform to uplift others, proving that success is most meaningful when it’s shared.

CEO Message

More Care Action started with a heart to help. Today, we’re growing, giving, and making real impact one action at a time. I’m proud of what we’re building as team and identifying and solving real issues in our communities.

At Humanize It, we’re all about turning care into real action. Whether it’s supporting mental health, teaching life-saving first aid & CPR, or standing strong with those affected STI/STD (HIV and AIDS)—we show up with heart.

We’re here to remind the world that health isn’t just about treatment. It’s about people. Every person matters. Every story matters. And we’re committed to making sure no one is left behind.

Thanks for being part of this journey and your support is highly important and appreciated. Let’s keep showing up, speaking up, and humanizing it together to achieve our goals.

M.J. Musa (Inno Jay)
Founder & CEO

Our Values

The principles that guide everything we do

Compassion

We approach every individual and community with empathy and understanding.

Community

We believe in the power of community collaboration and grassroots solutions.

Excellence

We strive for the highest standards in all our programs and services.

Impact

We focus on creating measurable, lasting change in the communities we serve.

What We Do

1. Well-Being & Life-Saving Skills Training (WBLSST)

We provide practical education, awareness, and sensitisation that strengthens personal and community health:

First Aid and CPR
* Mental health awareness and education
* Drugs and alcohol awareness education
* Sexual health education and awareness
* Fire safety and community responder training
* Water safety and community response training

(including swimming pools safety)

Outcome: Faster response times and stronger survival outcomes in emergencies.

2. Community First Responders Network (CFRN)

We build local emergency response systems that save lives before hospitals are reached:

* Training community first responders
* Equipping trained responders with emergency response tools and knowledge
* Community sensitisation and awareness on emergency response, safety, and preparedness
* Establishing community emergency response points and systems
* Setting up first aid rooms or first aid points within communities and institutions
* Linking responders to a central support system/hotline
* Supporting rapid response to accidents, medical emergencies, and crisis situations
* Strengthening coordination between communities and formal health and emergency services